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For the 2016 Annual Report of the publicly traded IT company SNP, a global leader of transformation software and services, their agency Compart Media decided to use illustrations instead of standard portrait photography. Choosing hand drawings over photos adds individuality to the corporate business report design, encouraging a greater level of emotional engagement in the audience – and was a great tool to depict the key players of the company in a consistent style without having to fly a photographer around the world to various locations.



See the full report here