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Closed competition for the design and content programming of an experience park in the desert, where all exhibits and events revolve around the camel.

Winning entry of the interdisciplinary team of Gerber Architects & Dan Pearlman (Architecture and Concept).

Contribution: Visual Identity for the Saudi Camel Village (logo, corporate elements, patterns, colors, merchandise branding), additional research for event concept, enhancement of architectural renderings.

The design is based on in-depth research into local crafts and design vocabulary, cultural features and specific aspects of camel culture worldwide.